Did Rx bar sleep with Harvey Weinstein for $600 million?

On Friday, news of Harvey Weinstein’s “habits” was everywhere. There was another big news story that you may have missed. In my food centric world it was maj. Rx bar, a nutrition bar company, was bought for $600 million dollars by Kellogg’s. That’s a really big number and I tried to be excited for a company we’ve supported since its infancy. But there’s a problem.Rx bars are notable because they slap a short ingredient list on the front of the package. And they get bonus points for humor by listing “No B.S”. What you see is what you get, we’re honest and genuine.

Facebook commenters alerted me to a  letter RX bar sent to customers (but not their wholesalers). The gist was that even though they sold (out, oops)  you will never know anything was different. Kellogg's likes them just the way they are. But we do know. And I’m not sure it feels honest and genuine to be “in bed” with or married to a company built on B.S. (Pop tarts, Eggo, Froot Loops). Strangely, I couldn't cut and paste the "smart label" for Pop Tart's but here are the ingredients:

ENRICHED FLOUR

SUGAR

CORN SYRUP

SOYBEAN AND PALM OIL (WITH TBHQ FOR FRESHNESS)

HIGH FRUCTOSE CORN SYRUP

DEXTROSE

FRUCTOSE

SWEETENED CONDENSED MILK

MODIFIED CORN STARCH

SALT

BROWN SUGAR SYRUP

LEAVENING 

MONO AND DIGLYCERIDES

SODIUM STEAROYL LACTYLATE

GELATIN

DATEM

SOY LECITHIN

YELLOW 6 LAKE

BLUE 2 LAKE

NATURAL AND ARTIFICIAL FLAVORS

YELLOW 5 LAKE

RED 40 LAKE

COLOR ADDED

NIACINAMIDE

REDUCED IRON

VITAMIN A PLAMITATE

VITAMIN B6

VITAMIN B2

Some of my colleagues support this union. After all, this will give RX bars reach and exposure. Just tell me how this is different from an actress saying, OK I’ll jump in the sack (I think he prefers showers, ick) with Harvey because it’s good for my career, for my brand. No, everyone thinks that’s wrong. Sure, it’s a little different, using power to coerce women is different than a corporate merger but not entirely different. As a commenter said on my Instagram post "you can't shtup the devil and claim purity."

Carolyn and I have each had lucrative opportunities with brands we don’t necessarily endorse. Each time, we have lengthy discussions and, at times, try to see if we could make a positive change with our messaging. But we wholeheartedly believe in quality and, for that reason, work with a handful of smaller companies at a time. We turn the majority of tempting offers down. And, for that reason Foodtrainers isn’t worth 600 million dollars (yet). 

What do you think? Is this how natural brands boost themselves? Or, is integrity allowed?

Is food an issue in your relationship?

Sure you want to eat that?

What are you uncomfortable discussing? Sex? Money matters? I would normally add politics to this list but most of us have extinguished that fear this election season. Today I’m shooting a news segment on couples and food. The producer joked to me “it’s easier to get heroin users to talk to us.” I sent a few emails to clients and friends. We have two women and one man on board to open up about food differences in their relationships. However, the majority of the responses I received went something like “this is a huge issue for us but I’m not sure we want to air our dirty laundry.” Really? We weren’t asking people to strip naked. Rather “he’s a health nut and I’m not” that sort of thing.

When a client enters into a new relationship I always ask, “what kind of an eater are they?” While this may seem unimportant initially, while everyone is on good behavior, you eat three times a day, it will matter. If you love to stay home and cook and he wants to go out every night OR he is gluten free and you are “gluten full” you need a game plan.

No need to completely convert

“We need to work on his eating” a client told me last week referring to her boyfriend.

“No we don’t” I said. Let’s work on your eating. As long as your partner isn’t AGAINST your eating regime, you’re ok. We don’t expect our significant other so think the same way we do and so they don’t need to eat the same exact way either.

My husband loves golf, I promise you he spends more hours golfing than eating. I tried it and I don’t love golf (understatement alert). He doesn’t expect me to golf, we’re good.

Metabolism Matters

When it comes to eating, metabolism, gender and age affect how much you should or can eat.

A tiny woman shouldn’t match a big guy or you’ll have relationship weight gain.

Homemade Helps

Cooking at home allows you to share the experience of meal prep and menu selection. If one person likes fries or steak, you can make baked fries or sweet potato fries and grass-fed steak. Or, you can add a veg for the healthier eater. There’s usually that Venn diagram overlap or some common ground.

No Food Advice While Eating

This is the same advice I give to parents of teens.

“Are you sure you want to eat that?” is never going to be met with “oh you’re right, I don’t’ want to eat that.” If you’re going to say you’re worried about their health, I am sure but don’t worry about it at the table. There is nothing sexy about policing your mate.

Finally, as I said in my blog last week, let’s not be so shy about this. Whether you’re in a new relationship or a longstanding one you can discuss food and eating. Just don’t contact Foodtrainers for “couples Foodtraining” we don’t offer that service for a reason.

We're not on camera, tell me about your relationship food issues. Do you and your partner eat similarly? Was that always the case? If you do not, what do you do to compromise?
And finally, happy halloween...if you missed it here is a link to our "healthy sweets you can eat newsletter".